Following brand guidelines to create seamless design across multiple platforms. The following has been created using Sketch, Adobe XD and Photoshop, all these designs were created by myself as wireframes. Using alt text from the copy team I needed to keep all designs within strict brand guidelines and using styles in Sketch.
As well as designing each page for desktop, tablet and mobile, we also went one step further by designing for large and small devices in each of those breakpoints ensuring a pixel-perfect user experience across any device.
Created using Adobe Experience Manager, I collaborated side-by-side with the development team to make sure creative needs were met.
Collaborating with the commercial team for seamless UX. Reporting to relevant steakholders and sharing ideas in sprint practices.
Created for responsive web pages, it is essential each breakpoint can deliver the same experience its predecessor does.
Every user journey is crafted with the customer needs, habits and wants at the heart of every design, all for the goal of conversion.
